About Us

4 dads


bloom was founded by four dads wanting to bring meaningful innovation & contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents.
moving from couple-dom to parenting is a wonderful and emotional phase during which parents and baby begin life together. at bloom, we believe parents & baby should begin their life together in style, with quality products that reflect modern living & express the new family's sense of identity.


style • safety • sustainability





as four dads, safety and environmental sustainability have always been priorities; from our choice of materials, to the manufacturing processes, to the recycled packaging we use.

every bloom product is made of sustainable, recyclable materials where possible and is ethically produced in factories that comply with legal, industry and other relevant standards.

all bloom products are independently tested and certified to be lead free, phthalate free, BPA-free, PVC free, heavy metal free, and AZO dye free.

bloom wooden products originate from abundant and fast-growing certified sustainable wood forests.  our wood range is ethically produced using baltic birch wood and beech wood.  Each of our facilities in Estonia, Latvia & Vietnam has the highest standards and regulations relating to labor, safety, quality and the environment.

In addition to meeting/exceeding ASTM, EN, Australian and Canadian safety standards, our range of solid wood cribs meet the stringent European E1 and Californian CARB 2 emissions standards.  Every product is free of wood PCP and other toxic wood preservatives. 

we use formaldehyde-free adhesive and water-based low voc finishes.

we do not use fiberboard (MDF), in any of our cribs.

our bedding and lounger pads are made of premium organic cotton with luxurious hand-feel and quality, adhering to the highest standards for safe contact with the very delicate and sensitive skin of your little ones.

We do not use flame retardants on any of our products.  we utilize naturally flame retardant materials or barriers.

we do not use polycarbonate in food access areas of products and use higher quality FDA-approved food-contact grade plastics on food contact surfaces.

our eco friendly packaging is designed to be kind on the earth, and always completely recyclable and biodegradable.

bloom promotes a paperless workplace.